Real Estate Photography Pricing Calculator
Calculate your minimum recommended fee from real costs: overhead, shoot time, editing, value add, and profit. Based on the formula from The Profitable Real Estate Photographer.
Your Minimum Fee
$247.50
Business Expenses Per Job
Overhead divided by expected jobs
Exclude salary and editing costs. Include gear, insurance, phone, vehicle maintenance, software, marketing, and miscellaneous. Your accounting software can provide this total.
Direct Shoot Costs
Travel, time on location, editing
Your Value Add
Premium for your experience and quality
Profit Margin
10–50% of subtotal. Transfer to a separate account weekly.
Fee Breakdown
What to do with the profit
Transfer profit into a separate account each week. Draw only from operations for bills and wages.
- 1Profit distribution: On the first day of each quarter, distribute a percentage to yourself.
- 2Save for slow seasons: Use the profit account to cover your wage when work is scarce.
- 3Invest back: Once you have 3 months of runway, use excess for gear, hiring, or growth.
Your Minimum Fee
$252.00
Subtotal + 20% profit. Charge higher if your market allows.
Line-item breakdown
- Business expenses$50.00
- Travel$30.00
- Time on location$50.00
- Editing$30.00
- Value add$50.00
- Profit$42.00
Your Minimum Fee
$252.00
Subtotal + 20% profit. Charge higher if your market allows.
Line-item breakdown
- Business expenses$50.00
- Travel$30.00
- Time on location$50.00
- Editing$30.00
- Value add$50.00
- Profit$42.00
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Standard Photo Shoot · Minimum Fee
$252.00
Subtotal
$210.00